Eureka: Books That Heighten Leap

Eureka isn’t always about science, ancient Greeks named Archimedes, or unpredictable bath time revelations. Sometimes it’s about you and a little bit of quiet time with a good read.


Author Joshua Wolf Shenk’s Powers of Two explores the idea of the creative pair, examines the relationship between seemingly fluffy thing called creativity and the brain, and draws heavily on examples of celebrated creative duos, such as The Beatles’ John Lennon and Paul McCartney, Apple’s two Steve’s, and South Park’s Trey Parker and Matt Stone.







Author Amy Wilkinson is a strategic adviser, entrepreneur and lecturer at the Stanford Graduate School of Business. She has worked at consultancy McKinsey & Company and investment company J.P. Morgan, and has served as a White House fellow and special assistant to the U.S. Trade Representative.





Tap into the field of original thinking and where great ideas come from with Adam Grant, consultant to Google, Goldman’s, and Disney Pixar. This book focuses on how anyone can boost their creativity and gives foolproof methods for identifying truly original ideas – and following through with them.




59 seconds lays out some handy tips and insights for doing just that, backed by scientific research. Apply them to get a little more creative, a little bit of new perspective, and a little bit closer to your Eureka! Moment. It’s also a fun read—Wiseman’s been described by one of Scientific American’s columnists as “the most interesting and innovative experimental psychologist in the world today.”







It provides practical insight and valuable advice on how to generate new ideas and let them flourish, and it gives real-world examples from history and recent well-known creative’s.





The book highlights many parallels between the two, ranging from carbon atoms forming the very first building blocks of life to cities and the internet, with all its wacky enclaves, opportunities for collaboration, and attendant discoveries. The book is bursting with anecdotes and scientific fact, but Johnson—contributor to “The Wall Street Journal”, “the NYT”, and” the financial Times”—doesn’t leave out how individual and organizational creativity can be cultivated.






Creative departments overcome these obstacles, furnishing real-life examples from some of the world’s leading brands and creative minds. Scott Belsky is vice president of community at Adobe, as well as founder and CEO of the product development platform Behance. Fast Company’s “100 Most Creative People in Business” list included Scott in 2010

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